October 2017

This pack is made from 82% FSC-certified wood sourced paperboard, providing packaging stability. The polymers used for laminating the paperboard and making the spout originate from renewable European wood sources via a mass balance system. This means that for the polymers used in this pack an equivalent amount of bio-based feedstock went into the manufacturing of the polymers. That drives the replacement of conventional plastics from fossil fuels with certified and sustainable plant-based polymer materials.

Diners no longer have to struggle to tear a sauce packet open. The lid plays a role of tare sauce container. Just detach the lid and break into two, and you can get the sauce out very easily and cleanly. We contrived to properly place the sauce in the pliable Natto package. The perfect angle and shape of the lid allow all people including kids and the senior to open it smoothly.

Amcor introduces an advanced packaging system with built-in venting control for ground coffee and whole beans. For coffee roasters, freshness is key. To deliver full flavour to consumers, most coffee producers prefer to package their product right after roasting. For decades the solution for degassing freshly roasted coffee has been to apply hard valves that allow carbon dioxide (CO2) to escape the pack, however this added parts, machinery, complexity and costs to the packing process.

The agency was tasked with repositioning and re-establishing the brand as a more ‘grown-up’ treat.

The new designs introduce a more defined, better balanced pack hierarchy to encourage stronger brand recognition.

Both the Cake Bars sub-brand and its variants are championed on front of pack and framed by Cadbury’s distinct core purple colour.

The MW had designed a luxry pack for cosmetic category. This pack was crafted using an MDF substructure and is housed in a protective black tertiary carton. Its elegant black and gold design features padded black PU leather and electroplated gold frames running around the edges. For ease of opening, the case has been fitted with a sleek gold clasp; inside, the make-up items lie in a black suede fitment opposite a light-up mirror. This pack’s “sleek design” and “good use of materials” give it a nice appeal.