ShiftSecure

27 Mar 2019
Chhavi Aggarwal

Consumers, customs officials and brand protectors increasingly seek to verify the authenticity of products or documents—preferably by the naked eye and without any tools. 

LAYMAN’S PERSPECTIVE ON PACKAGING

26 Mar 2019
Abhishek Agarwal

It has become increasingly important to gain a layman’s perspective on packaging. That would help producers to mould their packaging according to the requirements of the consumers.

One way a layman views packaging is as a means of protection. Consumers value packaging for the protection it provides. Greater protection might reflect greater care and quality of the product. It also prompts the consumer to think highly of that brand and might make him a loyal customer.

Innovative New Packaging for Clarins Double Serum

26 Mar 2019
Yukta Arora

Double Serum by Clarins is an iconic product, made up of the best scientific formulas including a double hydric and lipidic formula, highly concentrated in active plant ingredients, 20 in total, which gives skin effective anti-aging and radiance results. The Clarins product also features an innovative technological package to preserve these ingred

Image

Herbal Essences and TerraCycle Create the Brand’s First-Ever Beach Plastic Bottle

25 Mar 2019
Abhishek Agarwal

Each year, upwards of 8 million tons of plastic waste end up in rivers, lakes and oceans, harming the plant and wildlife that make up these naturally diverse environments. To celebrate World Water Day, Herbal Essences has teamed up with an innovative waste management company, TerraCycle, to create recyclable shampoo and conditioner bottles made of 25% beach plastic. This partnership is just one step in helping TerraCycle advance their mission to eliminate the idea of waste and bring awareness to the plastic pollution in our waterways.

Image

Reifenhäuser Blown Film offering benefits for highly profitable FFS film production

25 Mar 2019
admin

Worms / Troisdorf, March 21, 2019 | Reifenhäuser presented its latest 5-layer blown film line for the production of highly profitable FFS film during Open House at Russian plastics processor KZPM, a specialist manufacturer of polymeric films and flexible industrial packaging. Reifenhäuser developed this new 5-layer FFS line for the production of plastic heavy-duty shipping sacks. The very first of these lines is now running in full production at KZPM, Kazan.

Image

Dow Completes Roads Improved with Recycled Plastic at Texas Facility

24 Mar 2019
Abhishek Agarwal

As part of Dow’s commitment to reducing plastic in the environment and delivering circular economy solutions through innovation, the company constructed two new polymer modified asphalt (PMA) roads by improving them with post-consumer recycled plastic (PCR) at its Freeport, Texas facility. Both private roads—Plastics Road and Gulfstream Road—are now open for traffic.

Enabled by DuPont™ Elvaloy® asphalt modification technology, these roads achieved the following:

Image