January 2025

Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency, VCCP. The campaign, part of Cadbury’s Dairy Milk ‘Generosity’ brand platform, celebrates the everyday acts of kindness that bring people closer together. 

At its core, the campaign introduces limited edition Cadbury Dairy Milk bars designed to honour those small but meaningful gestures that often go unnoticed. The packaging of each limited edition bar features a playful redesign which suggests how the chunks within could be shared.

Eastman received RecyClass Recyclability Approvals for eight copolyester resins and their equivalent Renew grades, containing recycled content.
 
two of Eastman's resins, Cristal EN067 and Cristal EN059 were also recognized as limited compatible.
 
Six copolyesters, also known as specialty PET, were classified as fully compatible with the state-of-the-art recycling processes for PET bottles in Europe. This includes:

Nescafé is introducing its first-ever paper refill pack for Nescafé Gold Blend, designed to be easily recycled through kerbside collection. This innovative packaging reduces the weight of packaging materials by an impressive 97% compared to the traditional 200g glass coffee jars.

A partnership of three companies has been working since August 2023 on a joint pilot test for the horizontal recycling of printed BOPP flexible packaging film. And now, the three companies – TOPPAN Holdings Inc. (Tokyo: 7911) group company TOPPAN Inc. (President & Representative Director: SAITO Masanori), RM Tohcello Co., Ltd. (Head Office: Chiyoda, Tokyo; President & CEO: MATSUZAKA Shigeharu) and Mitsui Chemicals, Inc. (Tokyo: 4183; President & CEO: HASHIMOTO Osamu) – have developed a recycled BOPP film suitable for mass production.

Seeking to go beyond the new UK legislation set to restrict the advertising of less healthy products to children from October 2025, the retailer says it will eliminate design elements such as 3D or animated shapes, brightly coloured patterns, or playful product names that do not reflect the items themselves.

The new V-OVS next closure system is set to incorporate ‘several unique technical advances’ with customer feedback and shifting market needs in mind. Like its predecessors, it is designed to secure and protect the integrity of injectable products; yet it will also allow consumers to integrate ‘gold-standard’ Luer Lock features with ‘even easier’ handling characteristics and an ‘even more intuitive’ opening mechanism.