sustainable packaging is no longer a brownbag affair. today&39s new materials successfully combine looks and performance to yield environmentally friendly packaging that does exactly what it has to do. unfortunately, however, many consumers don&39t realize how far packaging has come over the past five years.consumers want to be sustainable. however, they tend to see packaging as the top environmental problem in relation to the products they buy, as a necessary evil, without realizing that packaging can actually provide sustainable benefits.