if there&rsquos one thing that rice&rsquos honey company has mastered, it&rsquos their honey. for over 90 years rice&rsquos has been supplying pure, raw honey straight from the hive. while their highquality honey has not changed, their packaging has experienced a makeover that consumers will love as much as the honey.most consumers can agree honey can be a sticky, sweet mess if it is not dispensed properly. with so much nutritional goodness packed into one bottle, the rice family wanted to ensure that their unfiltered product was easy to pour.