Murray Goulburn launched their new Devondale flavoured milkshake range in a stackable cup and lid format by replacing its older format of plastic bottle.
Mineral Fusion introduced its 2015 Cosmetic Collection by incorporating Avery Dennison’s DirectLink labels into its point-of-service (POS) displays. Avery Dennison’s DirectLink labels incorporate NFC technology to wirelessly communicate with nearby smartphones through near field communication (NFC) chips With the swipe of a smartphone, consumers can engage with the POS displays to load dynamic video content about the products DirectLink NFC technology allows companies to engage through the phone. They don’t have to download an app or type in a brand name.
Thank you everyone for excellent particpation on our survey for packaging yoga. Results clearly highlights the current challenges, missings gaps in industry for packaging jobs, suitable candidates and correct guidance. We have completed the analysis and as promised to share with our members. the report can be downloaded from this page
Spectr’a Packaging have developed a clever new print technique to help counter brand counterfeiting. This Illuminate fluorescent print offering gives brands added reassurance with an invisible print technique. This print can be revealed when exposed under ultra violet light. Illuminate enables customers to counter rising problems of brand counterfeiting, which not only tarnishes a brand name, but also results in significant revenue losses too.
N'CRYPT is Amcor's proprietary portfolio of anti-counterfeit Pharmaceutical Security Solutions represent an innovative and proven approach in delivering patient safety, supply chain integrity and pharmaceutical and medical brand protection. This Solution combines multiple layers of technologies, such as specialized printing techniques and authentication features, with secure production and supply chain processes to protect brands from counterfeiting.
