Its Asepto brand, showcased at Anuga FoodTec, in Cologne, Germany, (March 20-26) is distinguishing itself from rival companies by the decoration on the packaging itself, including holographic, metallic images, embossing and foil stamping for stand-out shelf appeal. The idea is to create as much value as we can while being "different and innovative" said Ashwani Sharma, CEO, Uflex.