Through Mondi design-thinking approach, we conducted an extensive research with pet owners from around the world and found that single-serve wet pet foods are frequently split into two or even more portions. Portioning is a common practice among all pet owners for various reasons, from cost-consciousness to improving a pet’s dental health by mixing the meal with dry food. For cat owners, who prefer wet over dry pet foods, portioning is especially important since felines tend to neglect food that stands around for too long.