Recently while on a business trip across India last week with my German colleague I was tarveling by Jet Airways. I noticed that Hindustan Unilever had come out with a very nice looking and nice graphics pack with single tea bag inside saying Exclusive Selection of finest teas. It also had the nicely printed booklet with lots of picture telling how to make nice tea. This was a great idea to promote Indian tea. Now the problem was that as a packaging professional
, I could see that top seal was tilted, bottom graphics had the graphics suggesting cutting line. The cut mark was though on top and it was not easy to open the packet. So all the good work done on graphics, selection of right packaging material to contain the aroma of tea was marred by poor easy opening and confusing arrow mark graphics at the bottom. So poor experience of opening the pack and trying to open on the wrong side, will remain in the memory of consumers for long and it would leave a bad taste for the nice teas in the bag. I think we as packaging professionals must notice such things and let marketing know about it.
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