By admin on Mon, 09/13/2010 - 19:51

Counterfeit is a big problem but not many companies really want to come in open and admit this issue. This is the fact which is well appreciated as corporates would like to protect their brand identity too. Through this blog, I would like to inform you more about the latest development happened in India which can be verified, which can be audited and has a 360 deg accountabilty in supply chain. We have already initiated some projects in India and the results are really good. It is helping to maintain the brand value, genuine products to customers and increased sales due to reduction in losses by way of reducing counterfeit products. The system also helps to geographically point out where the problem ia happening. We would come back here with more details but in the meantime, would like to know if any of you are looking for some such solutions?

Comments

We are looking solution for duplicasy and counterfeit.
Tue, 09/14/2010 - 00:15
mukesh maheshwari (not verified)

Counterfeiting is a major threat to companies across India and globe. Counterfeit is an increasing public health threat and everyone from the pharmaceutical producers, throughout the supply chain, down to the consumers, will benefit from a coordinated fight against the fakes. Counterfeit represent an unacceptable risk to customer safety whilst at the same time jeopardizing the original manufacturer’s image, reputation and, in extreme cases, their economic viability. Especially in case of Pharmaceutical products where customer safety is paramount. Consequently Organization of Pharmaceutical Producers of India (OPPI) is imperative that every manufacturer of prescription and OTC medicines has in place an effective operating procedure, to make counterfeiting difficult and, to facilitate detection and investigation.
Fri, 09/24/2010 - 04:23

With over 5 Bn. USD in domestic sales and another 2 Bn. USD in exports, India is emerging as a global powerhouse in pharmaceuticals. It is increasingly being recognized as a reliable source of quality medicines at affordable prices. Unfortunately, a small number of unscrupulous elements are engaged in producing counterfeit medicines which is not only a major public health hazard but also tarnishes the good image of the Indian Pharmaceutical Industry as well as the country.   Different Anti – Counterfeit methods are in practice overt , covert, Design of packaging components, Other design considerations, Control of components, Incident management Frequent packaging innovations and covert anti-counterfeiting has not helped much beyond a point. Major reasons include connivance and information leakage at different levels of supply chain. Verifiability of the tampering is hardly verifiable in supply chain
Wed, 10/20/2010 - 00:33

hello sadeep sir ,    myself vinay  from cheryls cosmeceuticals pvt ltd , we have different type of cosmetic product with highly cost , so that we are very carefull about our product against counterfeit , if there  is any new technique for tamper proof then please let me know , we have our product in pastic tube , glass container, bottles.
Tue, 11/02/2010 - 00:16

Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here It's always nice when you can not only be informed, but also entertained I'm sure you had fun writing this article.
Mon, 11/29/2010 - 00:11