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Hct Releases Makeup Packaging With Personality

12 Oct 2012
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Created exclusively for sephora, the striking kat von d mi vida loca palette is the latest edition to the hugely popular range. The product takes inspiration from the tattoo artist and tv star&39s favorite back tattoo. Featuring eight bold and bright eyeshadows and mini eyeliner, the collection is perfect for this summer&39s neon trend, allowing the user to create a variety of daring looks.

Czech Beer Packaging Overhauled To Preserve Flavor

12 Oct 2012
admin

Beer drinkers lucky enough to enjoy pilsner urquell in the czech republic often marvel at the beer&39s unique, complex taste. Now, pilsner urquell enjoyed in the united states will be packaged and shipped to have a taste as fresh and distinct as the beer in the czech republic. Extensive measures, including refrigerated, express shipping and fully enclosed packaging, ensure this is the freshest pilsner urquell ever available in the u.s. "the primary enemies to beer are light, time and heat," said vaclav berka, the pilsner urquell brewmaster.

Multipurpose Packaging Protects While Projecting Brands Appeal

11 Oct 2012
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When meda consumer healthcare acquired feosol last year, managers took a look at the iron supplements line&39s packaging and believed the brand was in need of a boost. "feosol had become watered down and confusing to shop over the years," says katie gangell, brand manager. "our first priority was to take a big step forward with the packaging and help make feosol relevant and consumerfriendly again." to that end, the company turned to brand consulting agency little big brands www.littlebigbrands.com to freshen the products.

High Liner Foods Reels In Sustainability Savings

11 Oct 2012
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High liner foods, headquartered in danvers, ma, is one of north america&rsquos largest processors and marketers of superiorquality seafood products for both retail and foodservice venues. The company markets its frozen seafood to retailers under the sea cuisine and fisher boy brands, and is also a major supplier of privatelabel seafood. Its foodservice division is one of the leading broadline suppliers of seafood to the foodservice marketplace.

U.K. EGG PACKER SEES THE SUNNY SIDE WITH NEW CARTON CODERS

11 Oct 2012
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The lakes free range egg company, based near ullswater in cumbria, u.k., is a supplier of free range and organic eggs to a number of leading retail and foodservice customers. In 2011, the company unveiled a new stateoftheart production facility, which included new egg carton coding capabilities, made possible through the installation of two domino d320i laser printers.

Kids Design Milk Packaging

07 Oct 2012
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Promoting good nutrition and awareness of sustainable packaging benefits among school children are the goals of the made by milk carton construction contest, a unique nationwide student design competition launched august 1, 2012. Schools across the u.s. Can win up to 5,000 by having classroom teams design and construct creations made from empty school milk cartons. The contest, sponsored by evergreen packaging, promotes carton recycling and milk consumption among schoolaged children. Prizes are awarded each semester for creations based on a specific theme.

Varietypack Box

07 Oct 2012
admin

To help build brand equity and drive sales, makers of spirits, wine, and other alcoholic beverages employ both structural and graphic design elements, using package shapes, labels, and other decorative methods to create shelf appeal for their primary packages. That strategy is also employed by the portlandbased craft brew alliance for its red hook brewery, kona brewing company, omission beer, and widmer brothers brewing beer brands.