Now available nationwide, brand owner kraft foods estimates it will save 800,000 lbs of total paper usage annually. Jordan dasher, engineer, cheese & dairy, kraft foods, says, "the change on the philadelphia brick business was made to reduce overall paper usage within its shipping cases, reduce the steps needed for displaying and provide shopable outer packs to the consumera growing trend within u.s. Retailers." development of the retail ready case included a partnership with kroger to help understand shopper and retailer reactions to the new package prior to launch.