In a bid to educate consumers about its products, KETTLE®, a UK hand cooked crisp brand, has announced the redesigning of its packaging.
The newly-branded packs will be hitting stores in September and are set to showcase illustrations of key ingredients to highlight exactly what goes into the product during the production process.
In a move the brand is labelling as ‘there’s more to KETTLE® than you think’, the packaging will feature the crisp’s field to factory journey, flagging the province of the product.