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F&B Giant Nestle India Enters D2C Space With Launch Of ‘MyNestle’ Platform

20 Oct 2022
Aditya Panwar

Food and beverage (F&B) giant Nestle has forayed into the direct-to-consumer (D2C) space in India with the launch of the D2C platform ‘MyNestle’. 

In a statement, Nestle India CMD Suresh Narayanan said that the D2C platform will offer curated product bundles, customized gifting, subscriptions, and discounts, among others, to consumers. 

Nestle India’s D2C platform will allow consumers to try gourmet recipes and also get free counseling from nutrition experts. Initially, it will be launched in Delhi-NCR and later expand to other parts of India.

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Coca-Cola launches first-ever bluetooth-enabled ‘Locked Coke’ bottle

20 Oct 2022
Komal Sharma

Coca-Cola India has rolled out a technological product innovation - a locked Coke, which is a limited-edition bottle for the festive season. The ‘locked’ bottle is fitted with a special Bluetooth-enabled cap, programmed to open only in the presence of the sender’s mobile phone. The concept is in line with Coke’s recent #MilkeHiManegiDiwali campaign, which encourages consumers to meet and celebrate this Diwali in person.

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Siegwerk, Henkel to Create New Solution for Recyclable Flexible Packaging

19 Oct 2022
Grania Jain

Siegwerk and Henkel are both market leaders for sustainable solutions. At two trade events in October, the companies will tell the story of how they joined forces to co-develop an innovative oxygen barrier coating. The new solution provides outstanding performance and also enables mono-material flexible packaging that is easier to recycle – opening up exciting potential to accelerate the transition to a circular economy.

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Barilla® Adds QR Codes on Packaging to Assist Visually Impaired Customers in Expanded Partnership with Be My Eyes

18 Oct 2022
Grania Jain

Barilla, a world leader in the markets of pasta, is expanding its partnership with Be My Eyes, a platform that provides live audio and visual support for blind and visually impaired consumers, by incorporating QR codes on the packaging of ten of Barilla's most popular classic pasta offerings.

Barilla is passionate about creating diverse and accessible products for consumers. In 2021, Barilla became the first food company to partner with Be My Eyes, enabling shoppers to connect with Barilla experts directly through smartphone cameras.

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‘Give waste paper, packaging materials for a price to recycle them into fresh products’

18 Oct 2022
Grania Jain

Addressing reporters here on Tuesday, T. Balakumar, president, chairman of Development Council for Pulp, Paper and Allied Industries said the used papers and boards were being recycled to the maximum possible extent of 85% in the developed nations while it was only 50% in India forcing the country to import 70 lakh tonnes of ‘waste paper’ and 1.50 lakh tonnes of paper pulp, the raw material from other countries for making papers and boards for packaging industry here.

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New biopolymer coating could provide fast food packaging solution

17 Oct 2022
Grania Jain

The new non-pollutive biomaterials are designed to replace conventional fossil-based plastic coatings used in grease-resistant fast-food packaging.

Grease-resistant paper is typically coated with plastic and other environmentally harmful chemicals, such as polyfluoroalkyl substances (PFASs), but the new prototype coating meets the functional requirements of conventional grease-resistant packaging materials while also presenting an environmentally circular solution.

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