“The core elements of the sustainability strategy are not some in parallel hobby or nice-to-have, they’re central elements to the business,” said James Quincey, chairman of the board and chief executive officer of Coca-Cola Co., during the recent Morgan Stanley Global Consumer and Retail Conference. “The biggest factor in climate is ultimately energy. To the extent that we can buy green energy, great if it’s competitive. To the extent that we can use less energy because we have thinner packaging or more efficient plants or more efficient trucks, the better off we’ll be.