“The look and feel of packaging have always been important,” says Johan Nellbeck, CEO Holmen Iggesund. “But that’s no longer enough. Today, premium brands must address how their packages are manufactured, what they are made of, and whether they allow for more inclusive communication.
“Holmen Iggesund has a long track record of working with some of the world’s most prestigious brands, particularly beauty brands. The Creator Kit Beauty will give us an opportunity to explore with our customers what’s next in the beauty industry and the possibilities with our premium paperboard.”