Lewis Moberly was briefed to deliver a new design system for Little Freddie across the UK market linking through to the brand’s digital expression.
Pack hierarchy also needed to be strengthened to aid navigation whilst being mindful of future NPD.
Existing packaging design hadn’t reflected the quality and superior taste of the ingredients as well as the brand’s premium positioning that made it so distinct from its competitors.
The new design builds on strong existing brand assets – the distinctive ‘squiggle’ works across all packs.