The pack is designed for a retort pouch and hence assumes a triangular cross section when formed, has a tear strip for tamper evidence and a euro hole to serve as a hanger in the supermarket shelf. The graphics are printed on a white background providing an arresting contrast to the dish and the brand colour scheme. The pack is spot uv varnished to enhance the appeal of the food item and embossed to highlight the dishes. Itc limited &bull india phone 0091442573 4363 &bull fax 0091442573 3852 email akshat.dubey@itc.co.in www www.itcportal.com