Cadbury and Heinz are amongst the hundreds of companies who must change their packaging following the Queen's death. Queen Elizabeth II died on September 8 at Balmoral Castle.
Following her death, hundreds of other food and drink brands that must now remove certain elements from their products. They must remove late monarch's coveted coat of arms, proudly and prominently displayed on their packaging.
The Royal Warrant allows a company to use the royal coat of arms on products and in marketing in exchange for supplying goods and services to the royals, the Mirror reports. The distinctive image of the royal coat of arms depicts the lion of England, unicorn of Scotland and a shield divided into four quarters followed by the words “by appointment to Her Majesty the Queen”.
In the case of Wigan-based Heinz ketchup this symbol was displayed at the top and front of its bottles sold in the UK.
These warrant became void when the Queen died, according to he Royal Warrant Holders Association (RWHA). Brands must now remove them and reapply to King Charles III and prove the royal household regularly uses their products.
Around 30 Royal Warrants are granted a year, and the same number are withdrawn. The RWHA said: "Amongst other things, applicants are also required to demonstrate that they have an appropriate environmental and sustainability policy and action plan.”
Brands and food and drink firms who were granted warrants by the late Queen Elizabeth II include Cadbury, Coca-Cola, Premier Foods, Unilever, British Sugar, Britvic, Martini, Dubonnet, Johnnie Walker, The Famous Grouse owner Matthew Gloag & Son, Gordon’s and Pimm’s.
