The Principles have been developed in collaboration with the Ellen MacArthur Foundation and have been created to help support companies design reuse and recyclability into their packaging. DS Smith’s five Circular Design Principles are: * We protect brands and products – Designers must always ensure that packaging successfully protects its product. Damaged products from poor packaging have an economic and environmental impact *We use no more materials than necessary - Optimised use of packaging materials saves resources and reduces waste *We design for supply cycle efficiency – Our designers drive efficiency by changing the layout of products within boxes for stacking in delivery vehicles *We keep packaging materials in use – We eliminate waste by keeping packaging products in use for as long as possible. We can ‘close the loop’ for customers in 14 days by recycling packaging into new products *We find a better way – We empower our designers to challenge the status quo and support customers in the drive for a circular economy
