circular packaging

Diageo has announced a new partnership with ecoSPIRITS, a technology company that produces circular packaging solutions for the premium spirits and wine industry, to pilot a sustainable packaging format starting with Smirnoff and Captain Morgan in Southeast Asia, with the view of a later rollout across the Asia-Pacific region.

When re-designing two tubes of its Almond collection, L’Occitane en Provence was seeking a resource-friendly solution and teamed up with cosmetic tubes specialist Albéa and polymer supplier LyondellBasell.

Molecular recycling
Both tubes were made from LyondellBasell’s CirculenRevive polymers, which are produced using an advanced molecular recycling process to convert plastic waste into feedstock to produce new polymers.

David Lucas, Sales Director of Foodservice, UK and Ireland at Faerch UK Ltd says: “Evolve by Faerch is designed to close the loop on food packaging and therefore plays a key role in the industry’s transition towards a true circular economy. The Evolve by Faerch Plaza bowls are made from recycled household post-consumer material which, after use, can be recycled into new mono-material food packaging without any loss of quality.”

“Pep+ is the future of our company – a fundamental transformation of what we do and how we do it to create growth and shared value with sustainability and human capital at the center. It reflects a new business reality, where consumers are becoming more interested in the future of the planet and society,” says Ramon Laguarta, PepsiCo’s chairman and CEO.

To commemorate Earth Day, HelloFresh has introduced cardboard packaging made of 100-percent-postconsumer-recycled content for its HelloFresh and EveryPlate meal kits. The food-delivery company has partnered with Pratt Industries, a food packaging producer in Conyers, Georgia, to help reduce greenhouse gas emissions by 6,800 tons and save more than 115,000 trees in a year, HelloFresh says.

Pratt Industries’ cardboard boxes are made from 100-percent-recycled paper. The performance-based packaging protects food while in transit while offering a more sustainable solution.

The principles have come as a new study uncovers that European adults admit to throwing 41% of their recyclable material into general waste. In fact, 74% said they were not clear which types of packaging can and can’t be recycled. A total of 51% of Europeans cited unclear information on packaging as the reason why they were unsure whether to recycle a piece of packaging or not.