It is a rare experience to see packaging with such a clearly defined message and styling. The name, the signature pleats, are both the brand image of an Issey Miyake fashion line. The bottle is wrapped in a pleated bag, the top of the bottle is designed as pleats, and the packaging is not only printed showing pleats, but also embossed to give that feeling of pleats on both the product and the packaging.
This carton combines sheer elegance and sophistication, the intricate embossing attracts the eye of the consumer . The packaging expresses both the clear, natural style of the brand as well as the luxurious elegance by combining the colours red (for joy) and white (for elegance).
This carton combines sheer elegance and sophistication, the intricate embossing attracts the eye of the consumer . The packaging expresses both the clear, natural style of the brand as well as the luxurious elegance by combining the colours red (for joy) and white (for elegance).
The brand of the product was well displayed with the trademark filigree flower image running across the front and one side of the carton. The bold red and white colours along with the matt feel, gave this carton style and sophistication. Beautifully printed and made, this carton was truly excellent.
