The elegant packaging and its striking triangular shape attract attention of the consumer, while its clear graphic design focus on soft whiteness: this type of solution can best be realised using cartonboard. The elegant understatement of this unusual and resealable packaging make it particularly noticeable in the refrigerated section. The consumer immediately recognises the product message and a semi-round window allows viewing of the contents. The minimalistic design conveys the product’s premium character, as well as signalling freshness and natural simplicity without any additives. The quality of print and finishing reflect the high value of the product. The triangular shape requires little space and is ideal for storage and shipping. From a technical point of view, the carton is also perfect: material-saving, easy to erect and easy to fill.
