As part of the refresh, the company has created a cleaner logo and modernized packaging for its line of Cheddar, Colby & Monterey Jack, as well as other varieties including Cheese Curds & Mozza Whips. The new color palette matches flavors and makes their cheeses more easily identifiable.
The brand refresh also complements the company’s focus on innovation. Henning’s third-generation Master Cheesemaker, Kerry Henning, is always coming up with new flavors, such as Mango Fire Cheddar, Chipotle Cheddar, and Hatch Chile Cheddar, which have all won accolades at various cheese competitions. Their cheeses are perfect for snacking and enjoyed in a variety of recipes.
“As we celebrate our 111th anniversary, it’s the perfect time to ensure that our product packaging and brand look reflect the same outstanding quality and pride that we put into every one of our products,” said Rebekah Henschel, co-owner & director of Henning’s national sales.
