The agreement, which will be rolled out over the next five months, includes a pledge from L’Oréal to switch to FSC-certified sustainable paper, zipper paper, zipper paper cartons, or paper adhesives to decrease the use of plastic materials for its brand portfolio, according to the joint announcement. The new partnership with L’Oréal China provides customers with high quality products and helps create “green, healthy, and sustainable social values,” said Jet Jing, the head of Tmall. “The upgrade of consumption is both an upgrade in quality of life as well as consumer awareness.” In May, Alibaba’s smart logistics arm Cainiao formed an alliance with 13 L’Oréal brands where participants commit to sustainable measures such as the use of biodegradable packaging materials. That same month, L’Oréal and sustainability consulting firm Quantis co-founded the Sustainable Packaging Initiative for Cosmetics (SPICE), aiming to reduce the environmental footprint of cosmetics products.
