This new packaging signifies moving away from shrink-wrapping, this new tray and hood is 100% recyclable and this recyclable board efficiently delivers environmental, logistical and retail ready benefits using existing automated production lines. This design features a bold single colour print for back of store identification of both product and flavour variant. The brand new hood and tray design combines the brand owner’s automation needs and pack integrity through the supply chain to the point of sale. The hood and tray successfully replace a tired and out dated pack bringing reinvigorated retail life.