This promotional coffee carton is both unusual and convincing. It is trendy, stylish, cool and sustainable, can be reclosed and is of unique quality – and is a major sales success. As a promotional pack it offers the option of trying different coffee varieties as well as placing this practical dispenser next to the coffee machine, always keeping the brand in the consumer’s view. The selected structural design greatly exceeds the usual expectations for carton packaging. The number of coffee pods is four times higher than normal, and the option of securely resealing the pack with a magnet is unique. Each of the four coffee varieties is represented on one of the four main faces of the pack. The graphic design plays with special printing effects (matt and glossy UV printing, hot foil and embossing) and is yet quite reduced. The packaging only generates a quarter of the waste normally associated with the usual packaging in this product segment.
