Refilly, a 3-dimensional round pouch consisting of four elements, all produced of aluminium-based laminates, has won the coveted Overall Excellence award in 2016 Alufoil Trophy competition. The 200g pouch, created by Huhtamaki Flexible Packaging in close collaboration with the machine supplier Optima for Italian coffee specialists illycafé. It is eyecatching and has a very marketable name. It is an elegant solution incorporating clever technology and with a finish which reflects the quality of the product inside”. The flexible, easy open refill pack pushes neatly into an existing 250g illy metal can and reduces waste weight and volume of empty packs by 80%. illy also wanted to create a great customer experience when opening the new coffee pack. So the pouch, designed to keep the full aroma inside, uses a tiny release valve in the peel lid, allowing the end consumer to experience the release of air in a controlled manner along with the rich coffee aroma.
