less than a year old, mediterra nutrition bars from nycbased mediterra inc. have been picked up by more than 350 target stores nationwide as well as several heath food chains, with consumers clamoring for the savory snack bars.by anne marie mohan, editor, shelf impactenlarge&ldquothe response is unprecedented,&rdquo says mediterra founder telemaque lavidas.also capturing consumers&rsquo attention are label graphics for the sixline snackbar line, which were designed with mediterra&rsquos strategic branding partner to reflect the healthful native ingredients found in the food, which is based on the simplicity and purity of the mediterranean diet. &ldquoin a crowded retail aisle, we wanted the mediterra bars to inspire consumers while also communicating the bars&rsquo healthful ingredients and &lsquoclean nutritionals,&rsquo&rdquo says lavidas. &ldquowe like to say &lsquowhere ancient wisdom meets modern convenience.&rsquo&rdquoingredients for the bar varieties&mdashamong them such flavors as sundried tomato and basil, black olives and walnuts, and apricot and almonds&mdashtake center stage on the label, presented on either a fork or spoon. the flowwrapped package uses a clean white background, with one of three color bars on the bottom of the front panel, identifying the bar as being in the savory, sesame energy, or yogurt & oat category.bars are wrapped in a multilayer petmetallized cast polypropylene film that is gravureprinted in nine colors plus coating by arranti co. says lavidas, &ldquowe continuously hear from buyers and consumers that mediterra&rsquos packaging is the best looking they&rsquove ever seen.&rdquo 
