PureCycle harnesses a patented process that transforms plastic waste into a like-new recycled plastic that can continually be reused and potentially stay out of landfills and oceans. The PureCycle process is unique because it separates color, odor and contaminants from plastic waste feedstock to transform it into ultrapure recycled polypropylene with lower greenhouse emissions than traditional resin. According to a recent study by IBM Institute for Business Value and the National Retail Federation, sustainability and environmental impact are top of mind for consumers when purchasing products:
• Half of consumers (50%) are willing to pay a premium for Sustainability
• Purpose-driven consumers represent the largest segment (44%) of consumers today
• 62% of consumers say they’re willing to change their purchasing habits to reduce environmental impact
Considering studies showing that consumers are willing to change how they shop to reduce their environmental impact, the agreement between Winpak and PureCycle will help brands connect more effectively with consumers and deliver products that put the environment top of mind.
The use of PureCycled polypropylene reinforces Winpak’s drive to ensure a Circular Economy for its highperformance polypropylene solutions by introducing PCR content into packages that can be recycled. Further, Purecycle’s UPR polypropylene reduces greenhouse gas (GHG) emissions by 35% vs virgin, fossil-fuel derived polypropylene. “Our customers expect that we deliver innovative solutions to help them effectively reduce their environmental impact and fulfill their pledge to create a Circular Economy for packaging made from polypropylene”, states Olivier Muggli, Winpak’s President and CEO. “Winpak’s collaboration with PureCycle will enable us to provide brands with truly sustainable packaging solutions containing PCR polypropylene and ultimately deliver to consumers recyclable products that can stay out of landfills.”
