August 24, 2017 Industrial printing has become ubiquitous in everyday printing. In an occasional series of interviews, the VDMA German Association of Printing and Paper Technology shines the spotlight on the active players in this market. In our latest interview, Frank Schäfer, Sales Director of the Hamburg company KROENERT GmbH & Co KG, talks about the significance of industrial printing for his company, growth opportunities in this young market and the challenges in processing unfamiliar substrates and printing materials.