This Contemporary Harrogate Spring Water Bottle Unveiled At An Industry Conference In Londonrsquos Worldfamous Dorchester Hotel Builds On The Original Award Winning Embossed Sparkle Design Created By Ardagh When It Helped The Company To Launch Its First Products In 2002 Ardaghrsquos Designers Took An Architectural Icon As An Inspiration For The Striking Diamond Design To Reflect The Enduring Premium Nature Of The Brand As Well As The High Quality Of Water Inside Each Bottlethe Bottle Inspired By The Classic Architecture Of Harrogate Has Been Designed To Be Instantly Recognisable With Premium Appeal The Bottlersquos Diamonds Disperse Light To Create A Fresh Sparkling Effect Nbspthe Elegant Bottle Is Guaranteed To Create Exceptional Stand Out On Shelf Or Back Of Bar Attracting New And Existing Customers To Buy Across The Rangea Particular Feature Of The Glass Bottle Is That When Filled The Diamond Features Are Enhanced As Light Refracts To Bring The Bottle To Life And Create Almost A Wave Effect This Interesting Design Feature Also Claims Ardagh Represents An Effective Means Of Interacting Packaging With The Consumer A Particular Benefit Of Intricately Embossed Glassboth The New Branding And Bottle Design Reflect Harrogate Spring Waterrsquos Rich History Being Sourced From The Original British Spa Town Harrogate Which Has Been Providing Water Since 1571 This Lineage Is Now Highlighted On Pack Along With An Image Of The Royal Pump Room Enhancing The Authenticity Of The Product And Celebrating Harrogatersquos Role In The Development Of Bottled Water In The Uk Sourced In The Heart Of Yorkshire Within A Protected Conservation Area Harrogate Is Synonymous With The Highest Quality With All The Hydration Benefits Of Naturally Sourced Spring Waterwhilst Retaining Its Iconic Colour Palette Of Black White And Silver The New Labels Introduce Classic Typography From Harrogatersquos Elegant Heyday And Combine Subtle Art Deco And Middleeastern Background Patterns Inspired By The Townrsquos Illustrious Past The New Branding Brings The Heritage Of Harrogate To Life In A Contemporary Way That Will Appeal To Consumersnbspthe Refreshed Clean Design Is An Evolution Of The Original Bottle And Branding Created By Ardagh In 2002 And Demonstrates The Remarkable Changes Taking Place At The Yorkshire Based Company The New Harrogate Spring Water Bottle Represents The Purity And Exceptional Quality Of The Water Whilst The Labels Provide Even More Premium Appealjames Cain Managing Director Of Harrogate Water Brands Said Ldquowersquore Thrilled With The New Designs They Look Beautiful And Will Certainly Provide The Lsquowow Factorrsquordquounder A Sponsorship Agreement With The England And Wales Cricket Board Ecbnbsp The First Mineral Spring Was Discovered In 1571 By Queen Elizabeth39s Physician He Recommended Its Medicinal Properties To His Patients And The Town Become Christened 39the English Spa39 Wealthy Visitors Including The Russian Royal Family Travelled To Harrogate As The Mineralrich Waters Became A Popular Health Treatment The First Mineral Spring Was Discovered In 1571 By Queen Elizabeth39s Physician He Recommended Its Medicinal Properties To His Patients And The Town Become Christened 39the English Spa39 Wealthy Visitors Including The Russian Royal Family Travelled To Harrogate As The Mineralrich Waters Became A Popular Health Treatmentthe New Lsquodiamond Bottlesrsquo Will Proudly Carry The England Cricket Logo And Lsquoofficial Water Of England Cricketrsquo Copy On All New Labels And Packagingnbspnbspinformation On Innovative Bottles Available At Nbsphttpwwwpackagingconnectionscominnovationdiamondbottlepremiumwaterpackaginghtm