World cup fever has generated huge excitement and anticipation on a global scale, and nowhere is this more prominent than when a fan receives their long awaited tickets to their team&rsquos game. To magnify this momentous occasion, londonbased design company burgopak have developed their sliding packaging format to deliver the coveted fifa world cup 2010 event tickets, venue information and accompanying products. Local to this year&rsquos official world cup venue, south africa&rsquos aries packaging approached burgopak to use the company&rsquos patented slider pack design for their fifa project. An event so integral to english culture, burgopak&rsquos innovative piece of british packaging design was a perfect fit. Capturing the essence of anticipation, the slider pack provides a clever and playful opening experience, creating intrigue and a sense of novelty to complement the exciting nature of receiving world cup tickets. With the games officially now underway, the high quality format of the burgopak design further encourages fans to retain the pack, lending itself as a keepsafe of world cup memorabilia. The design underwent a lengthy development process in collaboration with aries packaging before the final product was approved by fifa. With official world cup artwork supplied by client, the vibrant green pack features an acetate window, black foam fitments and an overall matte laminate.
