Another week, another buzz word. In this blog, we’ll dig deep into the phenomenon of “shrinkflation” – the brainchild of 2022’s monster inflation.
Shrinkflation, also known as downsizing, is practiced to counteract the rising costs of ingredients, packaging, labour and transportation. In other words, to mask the effect of high-cost pressures and maintain lower prices, brands choose to “redesign” their packaging and marginally reduce packaging sizes without changing prices.
