Now he's created the identity and packaging for Origo Foods, a new business venture from a young husband and wife team that sells freeze-dried fruits to parents and children, made with 100% real ingredients and zero additives.
Origo uses super-low temperatures, up to -50°C to remove water, but lets the fruits retain most of their nutrition, shape, and natural colour. Once it has been dried, the fruit tastes crunchy and can be stored at room temperature. As such, Andrew chose an "approachable" direction that would appeal to the target audience.
