Italian apple marketer Melinda has launched Le Piccoline (The Little Ones), a series of brightly designed apple packs that can also transport children on an imaginary journey.
The new range features a number of different packaging designs made entirely from cardboard; each one can be reused and transformed into a toy vehicle. Inside are five small, Isaaq-branded snack apples.
“Le Piccoline Melinda are a healthy and child-friendly snack,” says a spokesperson for the company. “The perfect way to motivate kids to eat fruit.”