A survey of more than 5,800 students by Chinese Center for Disease Control and Prevention found that 65% failed to meet the recommended level of drinking 1,200 ml of water per day. Creating a subdivided product with the objective of appealing to children, and match their drinking habits is key to support this category’s growth, which largely depends on packaging innovations to reflect the difference, and enhance the experience. Recently, Watson’s, a well-known domestic pure water brand, launched a purified water product in line with children’s drinking habits.
