Convenience food has been a trend topic in the food industry for many years now. But after COVID-19 restrictions industry experts are of the opinion the pace of life will get busy or even busier as it was before and requires more convenience options. Consumers will expect timesaving, hygienic and adventurous convenience food, drink, and foodservice. In the next few years, brands will also be challenged to respond to new definitions of quality and sustainability of their products.