New technology by Hiperbaric, the world’s leading company specialising in industrial equipment for High Pressure Technologies, enabled Juste Pressé to shift from plastic bottles to cartons for its juice range. The switch in packaging formats was critical for Juste Pressé’s goal to reduce or remove the plastic materials in its packaging.
The range of four Juste Pressé fruit juices, are now packaged in 900ml Pure-Pak® cartons. Thanks to the new HPP technology, the juices have maintained the sensory quality of a fresh product, and its nutritional benefits.