The trial will test two refill models: ‘Refill on the go’ and ‘Return on the go’ and include some of Unilever’s best-known brands.
Persil, Simple, Radox and Alberto Balsam will be available in reusable stainless-steel bottles, providing shoppers with a way to cut plastic consumption.
Unilever’s ‘return on the go’ scheme allows customers to pick up pre-filled stainless-steel bottles and return in-store once used, while the ‘refill on the go’ approach allows customers to purchase and refill re-useable stainless-steel bottles using a standalone refill machine in-store.