Aligned in the collective mission to reduce waste through a circular recycling system, the collaboration will provide a new packaging offering for Loop while advancing Tupperware's No Time to Waste initiative to significantly reduce single-use plastic and food waste by 2025. TerraCycle's Loop platform is specifically aimed at greatly improving the delivery, design and features of consumer products and packaging. Tupperware is the first reusable plastic container brand partner for Loop, adding to the platform's catalogue of reusable glass and metal containers.