Cosmetics and personal care packaging is long overdue for a makeover, and new beauty and wellness brand Ace of Air is ready to kick things off. Launched on Jan. 28 — and co-founded by model Petra Nemcova — Ace of Air introduces a new way to think about sustainable packaging. Rather than creating jars or bottles that can simply be recycled, the new brand offers its products in "rentable" packaging, gamifying this further with a points system that rewards sending empties back and other planet-friendly deeds.
