30-year-old Adnan Ali Khan, a resident of Pinjoora village in Shopian, has now emerged as a local hero by setting up a supply chain that ensures fair prices to farmers by helping them sell their products online.
Khan is a fourth-generation farmer from his family who completed engineering and MBA and is now doing his PhD on “value addition, planning and marketing of Kashmiri products”. He launched his online venture that delivers Kashmiri apples to the doorstep upon receiving orders online.
