Rapidly expanding to accommodate demand from multinational food chains, major supermarkets and Britain’s NHS, UK-based innovator Cullen Packaging has unveiled a next generation, sustainable alternative to plastic bottles and pouches. Called simply ‘The Fibre Bottle’ it is designed for dry goods and enables brands producing goods such as vitamins, supplements, dry foods, homecare and horticultural products to remove 270m single-use plastic bottles or pouches from shelves per year.