Preventing obesity starts in the grocery...
In 2018, Statistics Canada reported that nearly one in three Canadians were obese.
In 2018, Statistics Canada reported that nearly one in three Canadians were obese.
When it comes to laundry, capsules are the fastest-growing format in the majority of the developed world.
The good news for customers is that even though the supermarket is scrapping multipacks of its own label drinks, indi
It said local management would run the operation as an unaffiliated entity under a new name.
The business will bring its polymer expertise to develop, design and produce new, recyclable flexible packaging films
The new packaging has replaced hard-to-recycle plastic sleeves with recyclable cardboard and a small amount of plasti
According to the company, its latest offering delivers the ‘ultimate Aussie break’ and is available in three formats
The Aseptic Predis X4 is an integrated blow-fill-cap solution that incorporates consolidated Predis™ dry preform ster
The Food Safety and Standards Authority of India (FSSAI) was established under Food Safety and Standards, 2006. It consolidates various acts & orders that, until the formation of the authority, handled food related issues enforced and monitored by various Ministries and Departments.
FSSAI was created to lay down science-based standards for articles of food and as a regulatory body to oversee the manufacture, storage, distribution, sale and import of the same food articles. This ensures availability of safe and healthy food for human consumption.
The aim of the 2006 Act was to establish a single reference point for all matters relating to food safety and standards which also ultimately led to the creation of FSSAI. Ministry of Health & Family Welfare, Government of India is the Administrative Ministry for the implementation of FSSAI.
Let’s look at an exhaustive list of food-safe materials sanctioned by the FSSAI.
A basic requirement for “food-grade material” is its inability to change the composition of the food and/or transfer harmful toxins into the food that it contains.
Paper and board materials used in primary food packaging is expected to be free visible specks, grease marks, cuts, pinholes and other blemishes.
No inks, coatings or adhesives should be introduced into the wrapped food product so as to change composition, introduce a different odour, taste or toxins.
The details about the temperature at the time of packaging will soon be removed from the labels of the bottles of edi
Cigarette-makers and tobacco companies (making smoking as well as non-smoking products) in India need to adhere to so
Identiv, Inc., global digital security and identification leader in the Internet of Things (IoT), today announced the
Automotive components, chemicals, DIY products, household appliances, sporting goods…the list of industries and manuf
Mondi, a global leader in packaging and paper, is investing nearly €65 million in three Consumer Flexibles packaging
The Flap’it!
The equipment will easily calculate the amount of vertical compressive force a cardboard box can take before deformin
The latest innovation in fulfilling the demand for a cleaner plastic output from Mavitech Green Energy can be integra
The study – published in the Journal for Studies on Alcohol and Drugs – also found that packaging helps shape percept
As detailed in the previous blog, structural design can make or break the shelf presence as well as long-term branding image of a product. Let’s look at a few success-stories in the niche that is structural packaging design and how it correlates to a product’s sale.
1. NuCalgon
Nu-Calgon is an American company that markets and distributes a line of specialty chemical and associated products for the HVACR aftermarket. For rebranding one of their products, they decided to adopt a packaging style that screamed “premium”. The beveled box structure differentiates the brand from others in standard cuboidal wraps on the rack. In addition to the bevels, the upright structure is indented in the middle that aids easier gripping. The look is accentuated using metallic stock and inks and is contrasted and contoured by a black base.
In addition to the changes made to the colours, inks and outer structure, language and placement of key information was also improved. Different colours are used to differentiate between various product models and primary and secondary title placement is also adjusted.
2. ChitoRhino’s Clean Wash
The Clean Wash case study shows that a customer or consumer’s interaction with the packaging of a product does not end at the point of sale. Rather, once the sale is made, the ease of unboxing, repacking (if required) and repeated use determine the average retention rate of customers.
Clean Wash, provides all-natural ear, nose, and throat products using chitosan. Overcrowded health and wellness shelf space meant they really needed to come up with something out-of-the-box to match up to and hopefully beat their competitors.
They decided to use the story behind their conceptualization to unite multiple SKUs. A brightly coloured palette was used along with a simple identifiable mark. An increase of 300% was reported in their total sales after upgrading the packaging.
To solidify their commitment to their new design choices, the team also initiated a novel advertising campaign with a fresh product photoshoot. This campaign also highlighted the new features added and advanced technology changes made to the product itself besides the packaging.
Dave’s Sweet Tooth
Another success story is that of Dave’s Sweet Tooth. To boost sales during their transition from online to retail sales, they considered a packaging design that would prove to be a game changer. The traditional look of screw cap jars was used in die-cut pouch format. The iconic “mason jar” look is their USP and their brand identifier.
They printed full color on a white stock that allowed the use of full color photography and branding elements.
Wisconsin Hemp Scientific
The locally-sourced cannabis brand created a secondary packaging design shaped into the letter “B” represents their BATCH brand logo.