Pepsico to trial recycled packaging for ...
A PepsiCo spokesperson told letsrecycle.com that moving to mono-materials would make their crisp packets “easier to r
A PepsiCo spokesperson told letsrecycle.com that moving to mono-materials would make their crisp packets “easier to r
PepsiCo’s packaged oats brand Quaker has revealed a new brand identity in the Indian market switching to a new logo r
The novel Free-Lock label by Schreiner MediPharm consists of two components: a bottom label and a top label.
The new packaging will distinguish the legitimacy of its products by emphasising the positioning of the security code
Previously packed in a non-recyclable, OPP to PE mixed laminate, Aldi has switched to Coveris’ fully recyclable MonoF
Amcor, a global leader in developing and producing responsible packaging solutions, today launched a new platform of
The new system features Markem-Imaje's proprietary Touch Dry inks that instantly dry on contact, enabling increased r
“Expectations for the packaging industry are changing, so we’re working with new substrates to create material altern
“We have a responsibility to lead the way by innovating products that help maintain the integrity of the food supply
The new polymers are based on isoidide and isomannide, which are compounds made from sugar alcohols.
Kao Corporation is implementing field testing aimed at recycling used cosmetics bottles that have been collected, and
Today, M&M'S®, a member of the Mars family of brands, announced M&M'S Album Art packs, a new musically inspir
Esterform has recently installed in-house PET blending facilities at its specialist preform manufacturing site in Lee
EndFlex announced the completion of a highly customized end-of-line system in an astonishing 20 weeks.
This new technology created by TIPA, Printpack, and Digimarc will help consumers put their compostable packaging in t
David Lucas, Sales Director of Foodservice, UK and Ireland at Faerch UK Ltd says: “Evolve by Faerch is designed to cl
Studies have repeatedly shown that every perceptible detail of a product has an impact on how consumers interact with it. From size and shape to colour and font, every little element makes a difference.
In this blog, we will go over some of the psychological triggers that help consumers in identifying a product and associating with it.
The primary reason behind considering the shape of the packaging is to ensure ease of carrying and ease of opening. Easy storage is also an important factor to consider while designing primary and secondary packaging. For packages and products that need to be used multiple times on different occasions, “recloseability’ of the package makes all the difference.
Studies have shown that sturdy, angular packaging is associated with masculine attributes, and curvy, rounded shapes with soft finish can be more appealing to female (or feminine) consumers (Pang, Jun & Ding, Ying, 2021). These psychological associations are used to both define and appeal to the target audience.
Compact yet detailed boxes are perceived to represent luxury and exclusivity as compared to standard, larger boxes for everyday commodities. Larger packages can also indicate value for money.
Colours are known to have emotional resonance; green is usually symbolic of nature and sustainability; red can symbolize love and warmth (softer connotation) as well as heat and passion (bolder connotation). Products backed by strong brand identity and image can also easily be recognized by the signature colours of either the logo or the entire package itself.
High-end products will most likely not be packaged in plain corrugated cardboard. This is because cardboard can appear to ordinary and flimsy. Metal, wood, and now even textured paper (for sustainability purposes) are more likely to encase something expensive and luxurious. Plastic is also still in use due to its longevity and sturdiness, but many brands and packers are trying to wean off it and switch to more eco-friendly options.
The new Twist Wrap packs feature a portion control mechanism that allows shoppers to “twist to seal” and save half fo
“Dish soap bottles are one of the most-used household items, so they should be easy to use – from the first drop to t
Tetra Pak, in partnership with Elvir, a subsidiary of Savencia Fromage & Dairy - a world leading milk processor -