As the first own-brand retailer to launch paper-based packaging, M&S is introducing two designs; a paper-based bag and paper box.
Over 30 products, including bestsellers Basmati rice, Couscous and Red Lentils, are now available in the paper-based bag. Meanwhile, four products in M&S’ top tier Collection range – Thai Hom Mali Jasmine Rice, Aged Basmati Rice, Spanish Bomba Paella Rice and Italian Carnaroli Risotto Rice – which brings together the best rice from across the world, are now fully plastic-free in paper boxes featuring a measuring lid.
Customers are able to recycle both of the new packaging types in their paper recycling bin at home, as opposed to returning to store as they had to do previously. The paper-based bags contain a small plastic coating – just enough to preserve the quality of the food inside – however can still be recycled in customers’ paper bin.
The new packaging is estimated to remove a combined 5.5 million units of plastic and contains 90% less plastic by weight.
The retailer has pledged that 100% of its food packaging will be widely recyclable by 2025, as part of its Plan A sustainability roadmap. Alongside this, M&S has committed to removing 1 billion units of plastic from its food packaging by 2027.