The supermarket chain is replacing traditional plastic trays with airtight vacuum packaging across its entire mince offering.
This move is expected to increase the shelf life of beef mince by nearly 50%, keeping the product fresher for up to two and a half weeks.
Notably, Iceland said it is the first UK supermarket to introduce vacuum packaging for pork mince as well.
Following a successful trial in 50 stores, the new packaging will be rolled out to more than 1,000 stores nationwide and online this month.