Mintel launched the Mintel Spark. This new product concept generator is a catalyst for market-leading innovation for consumer packaged goods (CPG) brands.
Mintel Spark was designed to address this slump and assist brands throughout the innovation process.
Matt Nelson, Mintel CEO, said:
“By combining trusted Mintel expertise with AI, Spark connects the dots between consumer, innovation, and market insights to reveal the opportunities with strong market potential, giving brands the confidence to move forward.”