one mug teamartin dawe brand design was approached by united tea agencies of london to create the naming, branding and design concepts for a new tea product specifically aimed at the catering and foodservice market sectors.mdbd researched the market sectors and created the &39one mug tea&39 brand, to exploit the growing trend in today&39s consumer adoption of using mugs versus traditional tea cups. the &39one mug tea&39 branding idea simply mirrors consumer usage, but is powerfully portrayed by the large mug design.